Absen Partners with ShareCRM to Build Industry-Leading Platform-纷享销客CRM

CRM

Absen Partners with ShareCRM to Build Industry-Leading Platform

在路斯卡伊那修行 · 2023-7-22 9:04:20 关注

In the post-pandemic era, as the global economy recovers, LED display manufacturers are expecting growth in markets such as tourism, commercial displays and etc. Meanwhile，overseas consumer demands are also rapidly increasing. Facing fierce competition, global expansion and digital transformation have emerged as crucial competitive advantages for leading enterprises.

Recently, Absen, a leading LED display company, announced its performance forecast for 2023H1. During this period, Absen achieved a revenue of approximately 1.59 billion RMB, representing a remarkable growth of 44.72% compared to the same period last year. Notably, overseas revenue surged to around 1.142 billion RMB, marking an impressive growth of 63.40%.

< Absen is one of the world's largest LED manufacturers >

Absen's annual report highlights their steadfast commitment to digital transformation and their ongoing efforts to enhance overseas sales and service capabilities, which serve as core competitive strengths driving their consistent growth.

Over the years, Absen has made substantial investments in digital transformation. Recently, Absen partnered with leading SaaS CRM provider ShareCRM to jointly create a comprehensive and connected CRM system. This integrated system seamlessly incorporates marketing, sales, and service processes on both domestic and international fronts, further propelling the advancement of Absen's digital transformation.

Following months of meticulous planning and seamless implementation, the Absen CRM project has been successfully launched, demonstrating smooth and efficient system operations. The system covers 140+ countries and regions, serving over 49,000 CRM sales clients, 900 CRM marketing and service personnel, 6,000+ channel partners, and facilitating over 78,000 daily business interactions.

In recognition of ShareCRM’s contribution, Absen conveyed their gratitude through a thank-you letter accompanied by a commemorative plaque bearing the inscription "Seeking truth and win-win, mutual appreciation."

"Aiming at the key account management and channel system management of Absen's domestic and international global systems, they put forward many valuable business optimization and improvement plans, which won the unanimous recognition and praise of our company's personnel in various key positions," the thank you Letter says.

Overall, the CRM system has established an end-to-end CRM framework, connecting the entire value chain of Absen and delivering four major values:

1、Integrated sales system management for domestic and international business, enabling full lifecycle customer operations.

2、Construction of a digital channel management system, upgrading channel management capabilities comprehensively.

3、CRM system integrates with 13 systems, including SAP, OA, WeCom and so on.

4、Streamlining and optimizing business processes, enhancing sales project conversion rates.

Moving forward, the ShareCRM project team will ensure the stable operation of Absen's CRM system, driving Absen's continuous growth with industry insights and innovative technologies.

About Absen

Absen, founded in 2001, is one of the world's largest LED manufacturers. It has a headquarter in Shenzhen and 14 subsidiaries globally, including Absen USA, Absen Germany and etc. Absen specializes in advertising displays, stage displays and more. Its products are exported to over 140 countries and regions across the Americas, Europe, Australia, Asia, and Africa.

后疫情时代，随着全球经济复苏，LED显示厂商在文旅、商业显示等市场迎来广阔发展空间，海外市场消费需求也在加速释放，在激烈竞争下，出海和数字化建设成为头部企业脱颖而出的竞争利器。

近日，LED显示屏头部企业艾比森发布2023上半年业绩预告。今年上半年，艾比森实现营收约15.92亿元，较去年同期增长44.72%，其中海外营收约11.42亿元，较去年同期增长约63.40%。

艾比森年报指出，坚持不懈的数字化建设及不断完善的海外销售及服务能力是其稳步增长的核心竞争力。

艾比森已持续投入数字化建设多年，为了构建引领光电行业的数智化平台，艾比森与头部 SaaS CRM服务商ShareCRM达成合作，共同打造艾比森独有的全方位的的连接型CRM系统，拉通国内外的营销，销售，产研，服务全流程，进一步升级数字化变革。

经过数月的规划实施，艾比森的CRM系统已经成功上线并稳定运营。系统覆盖140+国家&地区、4.9万CRM 销售客户、900人CRM营销服体系人员、6000+ 家渠道商、每天交互7.8万业务。

为了感谢纷享销客项目组的贡献，艾比森向纷享销客发来感谢信和锦旗，锦旗上书：“求真共赢、相互欣赏。”

“为了实现艾比森大客及渠道的国内外统一管理，纷享销客项目组提出很多有价值的业务优化和改善规划，获得艾比森不同关键部门人员的一致认同和赞赏，”感谢信写道。

整体而言，CRM系统为艾比森构建全价值链打通、端到端业务闭环的CRM体系，并实现四大方面的价值：

1、国内国际一体化的销售体系管理，实现全生命周期的客户运营

2、构建国内国际的渠道数字化管理体系，全面升级渠道管理能力

3、CRM系统打通SAP、OA、企业微信等13套系统，实现端到端的跨系统对接集成

4、优化和重塑业务流程，提升销售项目成单率